Marketing
Today i read a brochure sent by Hong Kong and ShangHai Bank (HSBC) about its new offer of cash reward on expenditure via credit card. It is written that the cash rebate can be up to 2%. In fact, on normal spending only 0.4% would be debit to the credit card account. To earn the 1.6% more, the credit card user needs to owe the bank for a certain amount and of course have to pay the monthly interest rate of 2% or even more!
More specifically, it means that if you want to get a discount of 2%, please pay me 2% of the amount. How wonderful the wordings our worldwide marketing strategies are provided to the consumers!
Today i read a brochure sent by Hong Kong and ShangHai Bank (HSBC) about its new offer of cash reward on expenditure via credit card. It is written that the cash rebate can be up to 2%. In fact, on normal spending only 0.4% would be debit to the credit card account. To earn the 1.6% more, the credit card user needs to owe the bank for a certain amount and of course have to pay the monthly interest rate of 2% or even more!
More specifically, it means that if you want to get a discount of 2%, please pay me 2% of the amount. How wonderful the wordings our worldwide marketing strategies are provided to the consumers!
posted by caesar at 11:01
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